Landing page details

Background information

  • StratRocket is a B2B SaaS startup based in Silicon Valley
    • Strat refers to business strategies and Rocket refers to improving results
  • The customers are growing mid-market companies (over 250 employees)
  • The decision makers are senior executives
  • Our software fits best into the idea management category
  • We are not project management or OKR software but we feed into them
  • Competitors include

Creative Direction

  • We have zero brand recognition and most site visitors never heard of us before
  • The purpose of the site is create understanding, demonstrate value, be memorable and generate leads
  • Visitors should think, this is interesting, I’m curious and want to learn more
  • We like flat colors, white space and clean design
  • We need to look professional but are not afraid of big blocks of bright color
  • We prefer boldness over wimpy
  • Our software uses AI but we don’t want to scream AI in our site design
  • We use the Google Jost font family

Deliverables

  • Two or three ideas to help zero in on a direction
  • Color palette and style guide (from Tailwind palette)
  • Home page design, responsive
  • Secondary page template design, responsive

Notes

  • The tried and true “claim, support, graphic” approach to landing page design
  • Color palette should pull from Tailwind to match our app
  • I’d like to implement GeneratePress “elements” header and footer DONE!

Technical details

  • WordPress 6.5.2
  • GenerateBlocks 1.9.0
  • GenerateBlocks Pro 1.7.0
  • GP Premium 2.4.0 (template)

Inspiration

Looks I like