Background information
- StratRocket is a B2B SaaS startup based in Silicon Valley
- Strat refers to business strategies and Rocket refers to improving results
- The customers are growing mid-market companies (over 250 employees)
- The decision makers are senior executives
- Our software fits best into the idea management category
- We are not project management or OKR software but we feed into them
- Competitors include
Creative Direction
- We have zero brand recognition and most site visitors never heard of us before
- The purpose of the site is create understanding, demonstrate value, be memorable and generate leads
- Visitors should think, this is interesting, I’m curious and want to learn more
- We like flat colors, white space and clean design
- We need to look professional but are not afraid of big blocks of bright color
- We prefer boldness over wimpy
- Our software uses AI but we don’t want to scream AI in our site design
- We use the Google Jost font family
Deliverables
- Two or three ideas to help zero in on a direction
- Color palette and style guide (from Tailwind palette)
- Home page design, responsive
- Secondary page template design, responsive

Notes
- The tried and true “claim, support, graphic” approach to landing page design
- Color palette should pull from Tailwind to match our app
I’d like to implement GeneratePress “elements” header and footerDONE!
Technical details
- WordPress 6.5.2
- GenerateBlocks 1.9.0
- GenerateBlocks Pro 1.7.0
- GP Premium 2.4.0 (template)
Inspiration
Looks I like
- Header background and button #21023B
- button hover #6e06c3
- Body background D2DAE7
- http://colormind.io/
- I like these colors