John Knapp

I built StratRocket so employees can contribute ideas to help their company achieve a growth goal. It’s great software but I’m not an expert marketer so I’m asking you to take a couple minutes to help

Linkedin / Github / JohnKnapp.com

Scroll down to try it for real

To experience StratRocket firsthand, what you see below is a screen grab showing the StratRocket growth goal. Below that is a screen grab showing the intake form employees use and at the bottom is a form you can fill out with your own suggestion.

This is a StratRocket growth goal. It has three sections explaining 1) what needs to be done, 2) what resources will be needed and 3) what results we can anticipate.
This is the StratRocket initiative suggestion intake form. This is where employees in a company provide their suggestions for a strategic initiative to achieve the goal. It asks for 1) a summary of your idea, 2) some context for the idea and 3) your reason why you suggest this idea.

Provide a suggestion for the StratRocket Growth Goal

This growth goal was generated by StratRocket AI and has not been altered.

Necessary Actions
  1. We will conduct market research to identify ideal company profiles likely to benefit from our innovation management software.
  2. We will develop a robust go-to-market strategy focused on these target segments.We shall create compelling marketing materials and sales pitches tailored to address the specific needs and pain points of our ideal customers.
  3. We will also establish a repeatable sales process to effectively engage and convert prospects into long-term clients.
  4. Furthermore, we will increase our engagement with these prospects through strategic content marketing, webinars, and live demonstrations to showcase the value of our software.

Necessary Resources

  1. Achieving this goal necessitates the collaboration of skilled human resources, including market researchers, sales strategists, marketing professionals, and customer success specialists.
  2. We shall equip our teams with the necessary tools such as CRM software, analytics platforms, and communication tools to effectively engage with the market.
  3. Operational resources will include training programs to ensure that all team members are knowledgeable about the product and our go-to-market strategy.
  4. Additionally, we will require financial resources to cover market research, marketing campaigns, and the potential expansion of our sales force.

Anticipated Results

  1. By completing these actions, we aim to achieve a solidified customer base and an increase in sales revenue.
  2. Positive results will include a more defined target market, increased brand recognition, and stronger customer relationships.
  3. However, we must also be aware of potential negative outcomes such as the risk of misidentifying our ideal customer profile, which could lead to ineffective marketing efforts and sales strategies.
  4. Furthermore, there may be monetary risks associated with the upfront investment in market research and strategy development.
  5. Nonetheless, the long-term benefits of establishing a repeatable go-to-market strategy are expected to outweigh these initial costs.

Make your entries below

The summary, context and motivation on this form will be processed using StratRocket AI. Please only provide inputs aligned with the growth goal shown above. Please ask JK if you’d like to see the results of your suggestion.